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TECAR: the brand for car dealerships
Protected by the high production quality of market leading
manufacturers and our marketing experience with leading car
dealerships, we offer TECAR members our own brand*-range of exclusive
and innovative products. These products complement the product range
offered by international suppliers and create a price/performance ratio
that permits a high margin.
The assistance of attractive advertising materials and a wide range of
marketing activities ensures that TECAR products are successfully
marketed.
To convince international partners of our high level of performance,
quality and profitability, TECAR is active in all market segments for
automotive accessories, as well as: oil/chemicals, shop equipment,
spare parts, wheels/wheels and investment goods.
Strategy
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Non-food private label potential in Europe
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more than US$ 250 Billion
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increase of more than 50 % of the non-food private label turnover
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market share : up to about 12% of total retail turnover
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Confronted with these facts, TECAR is committed to developing private labels to create benefits for members and suppliers.
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we protect the Premium brand name in the members’ network
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we create a clear distinction between retailers and other marketing channels
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we only work with market leaders to develop high-quality products
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we always create the best value for money for each product
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we develop effective advertising materials
Benefits
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for consumers:
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they get products with the best value for money
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they enjoy high-quality products
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when it comes to own labels the name of the retailer must stand for high quality
- for retailers:
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exclusive for TECAR members
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increases the customer’s brand loyalty
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Selective product range
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Stable price positioning
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Good profit margin for the members
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Advertising & promotional tools
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for suppliers
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turnover is developed for private labels as well as premium brands
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fewer expenses: They don’t need to launch a brand in a new country
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they can budget for large quantities
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they can concentrate on production quality and tailor-made products
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